Social Media
Social Media

The Evolution of Social Media

Social Media plays a vital role in everyone’s life. Even the most remote parts of the world have heard about Facebook and Twitter, LinkedIn and they use it every day too. But it wasn’t like this a decade ago. Many people had no internet access at that time, and smartphones were not even introduced in the market. Today, People can’t live without Social Media. Social Media, has been around a relatively short term and even though you probably can’t imagine living without it now, except for the last few decades, everyone did.

A decade ago, Social Media was highly uncharted territory essentially free digital real estate for anyone to claim. Businesses that were on Social Media had a focus on narrow KPIs, like obtaining more followers and growing their network or simply keeping their online profiles up-to-date.

As Social Media channels increased in variety, content marketing gained more popularity amongst online marketing professionals. The Social Media strategy of businesses started to move from vanity metrics as marketers felt the pressure to demonstrate an ROI for their online efforts. Content marketing like blog posts and other contact forms were used to entice people back to the company website, where they could be turned into sales and leads. This meant the metric of choice was conversions, and the focus was more on sales.

Social Media has become a ubiquitous part of daily life, but this growth and evolution have been in the works since the late 70s.

There is the Evolution of Social Media-

1792 – Telegraph France

In 1792, the telegraph was invented. This Permits messages to be delivered over a long distance. Although telegraph messages were short and a revolutionary way to convey news and information.

1839 – 1st Selfie

The world’s first “selfie” is taken by –  Amateur chemist

The photographer – enthusiast Robert Cornelius

1865 – Pneumatic Post

It Developed in 1865 and created a different way for letters to be delivered quickly between the recipients. It utilizes underground pressurized air tubes to carry capsules from one area to another.


1890 – Telephone

The telephone is invented. Sadly, it is unable to take photographs or send text messages yet, rendering it almost completely useless.

1891 – Radio

Radio signals are allowing the people to communicate across great distances instantaneously. mankind had never experienced this before.


1940 – First Supercomputers

The first supercomputers were created in the 1940s. Scientists and Engineers started to develop many ways or methods to create a network between those computers. This network leads to the birth of the Internet.


1945 – CB Radio

1960 – Email

Emails are the earliest forms of the Internet. For Eg CompuServe, were developed in the 1960s. The primitive forms of the email were also developed during the 1960s.

1979 – Virtual Newsletter

networking technology had improved, and 1979’s UseNet allowed users to communicate through a virtual newsletter.


1980/1988/1990 – Home Computer

By the 1980s, home computers were becoming more common and social media was becoming more sophisticated. Internet relay chats (IRCs) were firstly used in 1988.


1991 – 

The WWW is unleashed upon an unsuspecting public (August)

1995 – eBay

Social Media

Six Degrees is the first recognizable social media site. It was created in 1997. It enabled users to upload a profile and make friends with different users.

In 1999, the first blogging sites became popular. It creates a social media sensation.

1997 – Instant Messenger Chat

1999 –

  • LiveJournal
  • Blogger
  • Napster

2000 –

  • Friends Reunited
  • Tripadvisor

2001 –

  • Wikipedia
  • StumbleUpon

2002 –

  • LinkedIn is Born (December)
  • Friendster is Launched in March
  • Friendster reaches 3 million users (July)
  • RSS
  • Meetup
  • Technorati

2003 –

  • Photobucket is launched in May
  • Myspace is founded (August)
  • Xing
  • Second Life
  • Delicious
  • Skype
  • WordPress

2004 –

  • Facebook goes live. (February)
  • Facebook Ads are launched in April
  • Digg
  • Tagged
  • Flickr is launched in February
  • Vimeo

2005 –

  • YouTube is born (February)
  • Bebo
  • Reddit is launched (June)
  • Ning
  • Myspace reaches 22 million users (July)

2006 –

  • Twitter goes live. (March)
  • YouTube is acquired by Google (October)
  • The Facebook “Newsfeed” goes live. (September)
  • Slideshare
  • Spotify

2007 –

  • Gowalla
  • FriendFeed
  • Tumblr
  • Ustream
  • The hashtag (#) debuts on Twitter (August)

2008 –

  • Yammer
  • Soundcloud
  • Spotify goes live (October)

2009 –

  • We7
  • WhatsApp
  • Foursquare
  • Facebook –
      1. Introduces the “like” button (February)
      2. Surpasses Myspace in user count for the first time (May)
      3. Announces that it is cash flow positive for the first time (September)

2010 –

  • Ask.FM
  • Quora
  • Pinterest goes live (March)
  • Instagram was launched (October)
  • Instagram hits 1 million users (December)

2011 –

  • Pinterest
  • Google+
  • Snapchat was launched. (July)

2012 –

  • Facebook acquires Instagram (April)
  • Facebook reaches 1 billion active users (October)
  • Twitter hits 140 million active users (December)

2013 – 

  • Snapchat users can send 60 million snaps per day (February)
  • Myspace re-launches with a new website, mobile app, and endorsement (January)

2014 – 

  • Instagram reaches 200 million active users (March)

2015 – 

  • Snapchat reaches 100 million active users (April)
  • Facebook enables GIFs (June)
  • Friendster shuts down (June)
  • Snapchat came to a filtered feature and permitting all users to add animal ears and rainbow to their snaps (September)

2016  – 

  • Instagram had reached 500 million active users (June)
  • Time Inc purchases Myspace (February)
  • Snapchat re-brands itself as “Snap inc” and releases smart sunglasses called “Spectacles”. (September)

2018 – 

  • Cambridge Analytica harvested troves of user data without their consent and used this data for political purposes. Facebook stock plummets.(March)



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