The Way to Personal Branding
9 Basic Steps to Create a Personal Branding Strategy.
Who Are You?
Abilities, education, professional experiences.
Passion and personality are keys to a strong brand.
The key to success is specialization: the nicher, the richer!
How Are You Perceived?
What do your friends say about you?
What do your colleagues and customers say about you?
What do the search results on Google say about you?
What Do You Want To Achieve?
Create personal products or services in your business field.
Identify the right target audience for your brand.
Plan your communication to be clear and consistent.
Create Your Brand!
Emotions & Words:
Choose a name and slogan that will characterize you and are easy to remember.
Emotions & Images:
Choose your company colors, a logo that represents you and the corporate identity.
Emotions & Storytelling:
Engage with your own story using your bio.
Create Your Ecosystem!
Make your blog the center of your online communications.
Parks & Squares:
Use Social Networks as places to socialize, share and interact.
Theaters & Clubs:
Use social media to enjoy and share entertainment content.
Create Your Network!
Follow experts in your field, learn from them and create relationships.
Actively participate in groups and forums in your field.
Visit networking events related to your field.
Create Original Content!
Post valuable content, useful to your users and update the blog frequently.
Create and share multimedia contents (audio and video) that are likely to go viral.
Change your tone of voice according to the platform.
Actively engage in other user’s conversations on Social Networks.
Leave meaningful comments on blogs in your field.
Share valuable content and posts created by others.
Listen & Monitor!
Keep updated on what is said about your brand and field (Twitter, RSS, Google alert).
Listen to and deal with criticism in a professional manner.
Monitor your brand activity using the right tools (buzz, sentiment, analytics….).