personal-brand
personal-brand

The Way to Personal Branding

9 Basic Steps to Create a Personal Branding Strategy.

 

who r u
who r u

Who Are You?

Your skills:

Abilities, education, professional experiences.

Your passions:

Passion and personality are keys to a strong brand.

Your USPs:

The key to success is specialization: the nicher, the richer!


perceived
perceived

How Are You Perceived?

Personal relationships:

What do your friends say about you?

Professional relations:

What do your colleagues and customers say about you?

Online reputation:

What do the search results on Google say about you?


achieve
achieve

What Do You Want To Achieve?

Your sector:

Create personal products or services in your business field.

Your market:

Identify the right target audience for your brand.

Your style:

Plan your communication to be clear and consistent.


brand
brand

Create Your Brand!

Emotions & Words:

Choose a name and slogan that will characterize you and are easy to remember.

Emotions & Images:

Choose your company colors, a logo that represents you and the corporate identity.

Emotions & Storytelling:

Engage with your own story using your bio.


ecosystem
ecosystem

Create Your Ecosystem!

Your Home:

Make your blog the center of your online communications.

Parks & Squares:

Use Social Networks as places to socialize, share and interact.

Theaters & Clubs:

Use social media to enjoy and share entertainment content.


network
network

Create Your Network!

Influences:

Follow experts in your field, learn from them and create relationships.

Communities:

Actively participate in groups and forums in your field.

Offline:

Visit networking events related to your field.


Original-Content
Original-Content

Create Original Content!

Blog:

Post valuable content, useful to your users and update the blog frequently.

Social Media:

Create and share multimedia contents (audio and video) that are likely to go viral.

Social Networks:

Change your tone of voice according to the platform.


Get-Involved
Get-Involved

Get involved & Share!

Conversation:

Actively engage in other user’s conversations on Social Networks.

Comments:

Leave meaningful comments on blogs in your field.

Sharing:

Share valuable content and posts created by others.


listen
listen

Listen & Monitor!

News:

Keep updated on what is said about your brand and field (Twitter, RSS, Google alert).

Criticism:

Listen to and deal with criticism in a professional manner.

Monitoring:

Monitor your brand activity using the right tools (buzz, sentiment, analytics….).

 

 

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