ON – PAGE LOCAL SEO CHECKLIST

LOCAL SEO CHECKLIST

Use your business name and city in logo file name and image alt tag for best seo.

2. WEBSITE NAPs

Name, address and local phone number (NAPs) in a prominent position on your website. (at least your footer and contact page).

∗ No other business NAPs on these pages.

3. MAP AND DIRECTIONS

Add a Google Map with directions to reinforce the idea where you are.

∗ Helpful to clients.

4. META TITLE AND DESCRIPTION

Include your city and region in important meta titles and description.

5. CONTENT AND LINKS

Ensure your website content contains references and links to other important and relevant local business, places and events.

6. LANGUAGE AND GEO TAGS

Use correct language and region tags

Note the important difference between en-US and en-GB and de-DE and de-CH

7. ADDRESS SCHEMA.ORG

Are you using Schema? Check here: google.com/webmasters/tools/richsnippets

∗ Find out how to setup local business schema:

http://schema.org/LocalBusiness

8. GOOGLE AUTHORSHIP

Setting up Authorship can improve your search engine

Click-through-rate especially if you are well-known locally.

9. PRESENT YOUR TEAM

Highlight your team on your website using local Schema.

Link both to and from their LinkedIn and Google+ profiles.

10. LOCAL PUBLICITY

Organize local events and initiates through your website to generate press interest.

Use Event and Offer Schema where possible.

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