LOCAL SEO CHECKLIST
1. OPTIMIZE LOGO
Use your business name and city in logo file name and image alt tag for best seo.
2. WEBSITE NAPs
Name, address and local phone number (NAPs) in a prominent position on your website. (at least your footer and contact page).
∗ No other business NAPs on these pages.
3. MAP AND DIRECTIONS
Add a Google Map with directions to reinforce the idea where you are.
∗ Helpful to clients.
4. META TITLE AND DESCRIPTION
Include your city and region in important meta titles and description.
5. CONTENT AND LINKS
Ensure your website content contains references and links to other important and relevant local business, places and events.
6. LANGUAGE AND GEO TAGS
Use correct language and region tags
Note the important difference between en-US and en-GB and de-DE and de-CH
7. ADDRESS SCHEMA.ORG
Are you using Schema? Check here: google.com/webmasters/tools/richsnippets
∗ Find out how to setup local business schema:
8. GOOGLE AUTHORSHIP
Setting up Authorship can improve your search engine
Click-through-rate especially if you are well-known locally.
9. PRESENT YOUR TEAM
Highlight your team on your website using local Schema.
Link both to and from their LinkedIn and Google+ profiles.
10. LOCAL PUBLICITY
Organize local events and initiates through your website to generate press interest.
Use Event and Offer Schema where possible.