What are Backlinks?

Backlinks are links from outside domains that time to pages on your domain essentially linking back from their domain to yours. Your backlink profile is formed of backlinks from external internet sites that contribute to the complete strength and variety of your domain’s backlink profile. The total number of backlinks will often include several links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it’s relevant or helpful in some way to their own domain.

Why Are Backlinks Important?


Backlinks are necessary for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find different sources of information on the same or related topics.

Let’s take an example if the consumer is visiting a page about the “best smartphones” he might find links out to other carriers like smartphone providers or user-generated review pages. Links create a solid consumer expertise because they transfer the user directly to additionally desirable information if required.

For Search Engines, backlinks facilitate to see the value and importance of a page (i.e. authority). Historically, the number of backlinks was an indicator of a page’s popularity. Today, due to the way backlinks are evaluated based on different industry-related ranking factors; it’s less quantity focused and more about the quality of websites from which the links are coming. Alternatively, too many backlinks from several unreliable domains will hinder the authoritative signals of your domain.

How Do Backlinks Help SEO?

How Do Backlinks Help SEO

Make sure your backlinks appear to be natural. Do not ask webmasters to link back to your posts and pages with a particular anchor text since this will casually result in a pattern that may be noticed by search engines and cause you to induce a linking penalty, a la penguin. In addition do not do anything unnatural to create backlinks, like asking a website to put a link in the footer of every page on their website. Never offer to pay someone for links! If you’re trying to build backlinks by pushing sponsored content, it’s to explicitly say “Sponsored” on it. That’s a Federal Communications Commission regulation. Most publishers can mark these backlinks as “no follow” but they still have link value and they will drive traffic to your website.

At one time, directories like DMOZ were a decent place to add listings and acquire backlinks, however; these massive web directories don’t seem to be relevant anymore. However, if you do find industry-relevant directories or niche communities online, it can be worth building a relationship with the webmasters to get a backlink from this type of website.

.gov domains are quite valuable since they can’t be started by merely anyone. Therefore, they inherently have more domain price.

How Do You Build Backlinks?


Outreach to webmasters should be personalized. You’ll list reasons why you like their brand, think your brand would partner well with them and other contents should be published in a great way to make them more receptive. Try to find an actual point-of-contact on professional sites like LinkedIn. A generic blast of Webmaster emails is really just a spam campaign.

Who Links Back To Your Site?

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It is necessary to monitor the backlinks of your website is accumulating. The primary step is you need to verify that your outreach is functioning properly or not. Second, you will monitor if you choose any shady backlinks. Domains from Russia and Brazil are notorious origins of spam. Therefore, it will be wise to deny links from websites, which are originating from a section of the world through Google Search Console as soon as you discover them even if they haven’t impacted your website yet.

Here are some links types you should know:-

Link Juice:

Once a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article and additionally improves the domain authority. As a blogger, you will stop passing link juice by using a no-follow tag.

No-Follow Link:

When an internet site links to a different website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not helpful concerning the ranking of a page, as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable website.

Example: Links from comments on different blogs.

Do-Follow Link:

By default, all the links that you add to a blog post are do-follow links and these pass link juice.

Linking Root Domains:

This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your site ten times, it will only be considered as only one linked root domain.

Low-Quality Links:

These links come from harvested sites, automated sites, and spam sites. These type of links can harm your site. This is the most important reason that you must be careful when buying backlinks.

Internal Links:

Links that are redirecting from one page to another within the same domain are known as internal links. The process itself is referred to as internal.

Anchor Text:

Text that is used for hyperlinks is termed as anchor text. Anchor text backlinks work great when you try to rank for specific keywords.

Advantages Of Backlinks

Advantages Of Backlinks

Before talking about the benefits of backlinks, you need to understand that much has changed regarding backlinks in the past few years. There was a time when low-quality links helped to rank an internet site, however when Google extended its Penguin algorithm, the whole landscape of backlinking has modified. It is vital to have backlinks from quality sites, and those backlinks should be contextual. If, as an example, you have a website relating to fish, and you are making links from different niche sites relating to monkeys, these links are of no use. Your goal must be to get links from authoritative sites.

Now let’s take a glance at why it is necessary for you to create backlinks to your site:

  1. Improves Organic Ranking

Backlinks help a website to get better search engine rankings. If any of your content is getting organic links from different sites that content can naturally rank higher with search engines. Your goal must be to create links to individual post along with those leading to your homepage.

  1. Faster Indexing

Backlinks help search engine bots discover links to your website and crawl your website effectively. Especially for a new website, it is necessary to induce backlinks as they help in the faster discovery and indexing of your website.

  1. Referral Traffic

One of the most important advantages of backlinks is that they help to get referral traffic. Usually, referral traffic is targeted and has a low bounce rate.

How To Start Getting Backlinks?


So currently, you understand what the term “backlink” means as it relates to SEO and why they’re important. Let us currently learn a few simple techniques for generating backlinks to your website. One vital fact that you need to keep in mind about backlink SEO is that it’s not the number of backlinks which matters, but rather the quality of backlinks. If you’re using some paid services to get links to your website, you’re likely going to be penalized by Google Penguins Algorithm.

Therefore, here is the question:

What are some of the ways to get quality links for your blog?

  • Write Impressive Articles

This is the simplest and easiest way to get backlinks for your blog. If you write impressive articles, people can naturally link to them. Top five or top-ten list articles and tutorials are good examples of the types of posts that have great potential for getting backlinks from other sites as references.

  • Start Commenting

Comments are an easy way to get backlinks. So start commenting on do-follow forums and do-follow blogs. The latest news has suggested that no-follow links don’t matter all that much, but start commenting on any blog, and you’ll surely have the benefit of some good link juice. Commenting helps you to get solid one-way backlinks as well as more traffic and better search engine visibility. However, don’t spam! Give good comments.

  • Submit To Web Directories

Submitting your blog to web directories is another easy way to get backlinks. With that said, this technique isn’t very popular these days because finding a legal web directory isn’t easy. You must avoid those web directories that ask you to create a backlink to their website to get your website into their directory.

Note- If you’re using any automatic direct submission tactics, stop doing so right away. Automatic internet site submissions will cause your blog to seem as spam and it’ll cost you a lot in terms of your domain authority (DA) or even it remove your blog from search engines.


  • Guest Blogging

This type of links you get matters and there’s no other place to get quality and relevant backlinks than writing for other blogs in your niche. Several blogs you use for guest posting for years they’ve been able to gain the trust of the search engines so getting backlinks from them also helps to improve your search engine rankings.

Google values the relevancy of a backlink so it’s important to ensure that your guest post on blogs should be related to your niche. Another thing you should also avoid is obtaining all of your backlinks from just one website, don’t just be a regular contributor to one blog but try to spread your wings and guest post for as several blogs as you can because this will make your link building look natural. Even though guest posting can be a good way to build backlinks to your blog try not to come across as a spammer to your host but make it clear your guest post is for his/her reader’s best interest. Also, since internal linking works great you can also try to deep link to relevant articles on your blog when required.

  • Social Bookmarking Sites

You can build more quality backlinks to your blog by submitting your blog to the topmost social bookmarking sites like Digg. Many people believe that this doesn’t work but if it actually doesn’t work why is it that Google crawls and index submissions to Digg in seconds? If you want your blog to be indexed by Google in less than 24hrs, a good way to do so is by submitting it to social bookmarking sites and you can gain more backlinks doing this.

We would suggest you should submit to the following social bookmarking sites:

  1. Digg
  2. Reddit
  3. Delicious
  4. Mix
  5. Forum Marketing

Another way to get top quality backlinks to your blog is by submitting your blog to forums. Many forums permit you to have a signature below your posts where you can in turn link to your blog. When trying to build backlinks using forums it’s advisable not to spam the forums because this can kill your search engine rankings. Google monitors backlinks to blogs indexed by it and if it finds that all your backlinks are appearing and disappearing, it might uncertain that you’re a spammer and then remove you from its index.


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