Many people aren’t utilizing these tools, not because they don’t need to, but because they’re ignorant of them. They still look Google just as a search engine or browser and nothing else.
Here are some free Google tools you should be using as a content marketer. You cannot ignore these tools if you’re serious about your business.
Google Search Console
Google Search Console is one of the best free tools you’ll ever use as a webmaster. With the Google Search Console SEO tool, you can learn about the overall health of your website and know where to make changes so that your site is performing well.
This Google service helps you to monitor and maintain your site’s presence in Google Search results. you do not need to sign in for Search Console for your website to be included in Google’s search results, but doing so can assist you to understand how Google views your website and optimize its performance in search results.
- Submit and check a sitemap and helps the webmasters to check if there is an error with their sitemap.
- Check and set the crawl rate and examine statistics about when Googlebot accesses a particular website.
- Check the robot.txt file to discover pages that are accidentally blocked in the robot.txt file.
- List internal and external pages which link to the website.
- Get a list of links which Googlebot face difficulty to crawling, including the error that Googlebot received when accessing the URLs in queries.
- See what keyword searches on Google LED to the site being listed in the SERPs, and the Click Through Rates (CTR) of such listings.
- Set a preferred domain, which determines how the site URL is displayed in SERPs.
- Highlight to Google Search elements of structured data that are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).
- Demote Sitelinks for certain search results.
- Receive notifications from Google for manual penalties.
- Provide access to an API to add, modify and remove listings and crawl errors.
- Rich Cards a new section added, for better mobile user expertise.
- Check the security issues. (Hacking or Malware Attacks)
- Add or remove the associates of the web property.
There are also lots of different amazing things you will do with GSC. Some are listed underneath the “Search Traffic” drop-down:
For instance, the “Search Analytics” link lets you quickly analyze the site’s performance on Google Search:
If you want to know how your keywords are performing, you will simply click on the Position button to learn more. this will bring up the average position for all your keywords that appear in Google Search:
Google Keyword Planner
Keyword Planner is a free Google Ads tool for new or skilled advertisers that is like a workshop for building new Search Network campaigns. Keyword Planner can also help you select competitive bids and budgets to use with your campaigns.
It helps to build new Search Network campaigns or expand existing campaigns. it’ll help you to get keywords and ad group ideas, historical statistics, keywords trend, competitions, bidding etc.
it’s easy to use, the more you experiment with it and the more searches you perform, the better you’ll understand how to utilize it for your success.
As an example using the keyword “content marketing” is one of the toughest keywords to rank for in Google, the competition is incredibly high.
But you don’t need to target that actual keyword. With Google Keyword Planner, you’ll simply dig up related long-tail keywords which will be easier to rank:
Once you’ve gotten these seed keywords, you can now enter them into your favorite keyword research tool (e.g. Ahrefs, SEMRUSH, Long Tail Pro) to uncover even more long tail concepts.
As a content marketer, you need a good and best system for recording and keeping track of data. you’ll actually use Microsoft office excel to do this, but it doesn’t have an intuitive shareable feature, and it can take up a lot of space when it contains so much data. And what if you want to check something immediately, but you’re not with your laptop where you saved the MS excel sheet?
That’s the problem.
Fortunately, with the strong Google Sheets, this will be simply taken care of. It’s one of the most efficient, and simple-to-use tool to track changes and to record data. It makes your data with colorful charts and graphs. Inbuilt formulas, pivot tables, and conditional formatting options save time and simplify common spreadsheet tasks. All at no cost.
You can use this free tool to achieve so many different things, like creating:
- Monthly and annual budgets
- Travel plans
- Financial statements
- Weekly time sheets
- Expense reports
- Assignment trackers
- Team Rosters
Let me ask you some questions:
- How many visitors are new versus returning to your website?
- Where are these people coming from?
- What about the overall amount of time they’re spending on your site?
- What’s your website’s bounce rate?
All of these important analytical queries that Google Analytics will provide you answers to.
It’s a free analytics product from Google that will simply track and report all the necessary metrics from your website.
Google Analytics will give you clever insight into your website’s traffic and enable you to know how people are discovering and navigating your site, so you’ll know which areas to give more of your attention to.
It is a freemium web analytics service. It is offered by Google, which tracks, and give the reports of website traffic.
Google Alerts permits you to monitor the web for mentions of specific phrases or keywords. When you set it up, you’ll always get email alerts whenever these keywords will be mentioned online.
For example, you’ll register to get notified whenever someone mentions your brand, product, company, executives, or even your competition.
This fantastic tool is a wonderful way to adequately manage your business’s online reputation and always react to mentions of your brand promptly.
If you’ve been finding it tough to continuously generate content ideas for your blog, Google Trends will help you with that.
Although Google Keyword Planner and other popular keyword analysis tools out there will assist you in getting ideas, when it comes to creating high-quality content, you’ll get more from Google Trends.
It might interest you to know that Google Trends is one of the places where peoples usually hang out, especially when they are planning for fresh content on their blogs.
You don’t need any expertise to use the free Google Trends tool. Simply enter your chosen topic into the search box and review the results that come up.
Google My Business
This is one of the tools you don’t need to overlook, especially if you run a local business. With this tool, you’ll simply get free advertising from Google.
You have to simply claim your Google My Business listing, and you’re ready to go. If done well, whenever someone performs a search on Google for a phrase related to your business, your business can show up in the search results.
If you haven’t created your own Google My Business account, you have to do that immediately, so you won’t lose out on the advantages that come with it.
There are a lot of email sources likeYahoo! Mail, Hotmail, etc. but the Gmail has always remained best because of its many helpful and amazing inbuilt functionalities.
With this tool, many plugins will assist you to ensure that your email account will exactly what you want.
With many plugins, it will allow you to customize your email based on your needs as a content marketer.
Let me ask you:
- Do you know how to stay focused on your business?
- Do you know how to stay organized and productive?
Google Calendar is one of the tools, which is used by the top marketing specialists to stay organized. Even though it doesn’t have all the features that most paid tools have, it provides you more than you wish to stay on track all the time.
Here are some of the ways you’ll leverage this wonderful tool:
- You can fix the time that when you’ll be available.
- Create events for the most critical tasks.
- You can find out when you’re free during the day.
If you’re extremely serious about your content marketing business, We suggest you check out what Google Calendar has in store, especially if you’re not yet using any better alternative. This will definitely assist you to enhance the way you operate.
Google plus remains an excellent tool for marketing specialists, despite the fact that it hasn’t grown to the social media network that Google was hoping for. But it’s still a wonderful place to connect with like-minded people while sharing content as well.
Even if you don’t do any other thing there, regularly updating your page just as you’d on Twitter, Facebook, and other channels. It won’t cost you anything but a little bit of time.